The story pitch from an NAHJ Bay Area member arouse at the San Francisco office of the WSJ, who hosted the chapter for our July 15th mixer. About two dozen people stopped by for the affair.
“We had a great turnout, great food and great drinks,” said chapter member Nathan Olivares-Giles, a reporter at the journal who helped coordinate the evening.
While the mixer intended to provide a more casual atmosphere to share and network with colleagues, Olivares-Giles ensured the chapter learned a bit about one of the Wall Street Journal’s most beloved traditions: the A-hed. The A-hed is that quirky, thought-provoking and usually “soft” business column on the front page (the one with the illustratation). WSJ National Reporter Jim Carlton and Page One Editor Carrie Dolan told the chapter more about it at the mixer and shared some of their favorites like how it’s a business to take your pets ashes and turn them into jewelry.
That’s how the “Trump piñata” pitch came about — people have started to take the Republican presidential candidate’s image and made the party game with it. The piñatas have become popular with party-goers who want to vent their frustrations — and be rewarded with candy at the end.
But the mixer also allowed everyone to openly talk about diversity in newsroom, online subscription paywalls and simply enjoy one anothers company.
“Despite all the changes in our industry and tech advancements over the years, there’s no replacement for talking to people in person and seeing things first-hand”, said Olivares-Giles. “It was a helluva night.”