NAHJ Bay Area Journalism Symposium Program



Hispanic Heritage Month Journalism Symposium
at City College of San Francisco

Sat., Sept., 24, 2016
10 a.m. until 4 p.m. 

Registration opens**
10 a.m.

Diego Rivera Theater
50 Phelan Avenue, San Francisco, CA 94112
(closest entrance to our location will be
396 Judson Ave, San Francisco, CA 94112)

Event begins
10:30 a.m.

*Subject to change (last updated Thurs., Sept. 22)
**Want to register? Sign up here.

 10:30 a.m. to 11:15 a.m.

Panel 1
Latino Electoral Power: Evicted and Diminished?
(Diego Rivera Theater)

Tech gentrification and the resulting evictions are giving San Francisco the distinction of being the only major California city to have a declining Latino population. What efforts are being made to keep political power from diminishing as well?


Joe Vazquez, reporter, KPIX 5 CBS


Joe Vazquez, a national Emmy Award winner, is now celebrating 30 years in TV News. He has been a reporter at KPIX 5 (CBS) since 2005, with previous stints in Philadelphia, Houston and San Antonio. As Vice President of the Bay Area Chapter of the National Association of Hispanic Journalists, Joe can often be found mentoring the next generation of storytellers. Married with 3 children, Joe lives in the North Beach section of San Francisco.


Jacqueline Martinez Garcel is the CEO of the Latino Community Foundation and has over 18 years of experience working on issues of equity, community wellbeing and health policy. Martinez Garcel recently served as vice president of the New York State Health Foundation (NYSHealth) where she played a central role in developing the foundation’s program areas, identifying emerging opportunities and strategic niches, and developing partnerships with national and local foundations. Prior to joining NYSHealth, Martinez Garcel served as executive director for the Northern Manhattan Community Voices Collaborative (Community Voices) where she implemented and evaluated health programs and mobilized national, state, and local resources to promote policy change. Martinez Garcel has served as an NIH fellow for the Merida Department of Public Health in Yucatan, Mexico. Martinez Garcel holds an MPH from Columbia University and a Bachelor of Science from Cornell University. She is passionate about elevating the voice of communities, pursuing equity for those who have been marginalized, and using philanthropy as a catalyst for tangible, enduring social change.

Jim Salinas, a former police commissioner and long-time labor leader, has also served as president of the executive board of the San Francisco Latino Democratic Club and executive president of Carpenters Union Local No. 22.

Joshua Arce, candidate for SF supervisor in District 9, is a civil rights attorney, labor representative, affordable housing advocate, and the first Latino President of the San Francisco Commission on the Environment


11:20 a.m. to 12:30 p.m.


Workshop A
How to be a Rock Star Multimedia Journalist
(Visual Arts Building 114)


Raquel Maria Dillon, reporter at NBC Bay Area and Sergio Quintana, reporter at ABC7 News San Francisco.

You can make beautiful music as a one (wo)man band. The secret is solid reporting, combined with lightning fast shooting and editing skills and a can-do attitude. We’ll discuss how to take the first step in your successful broadcast career, while keeping your options open to succeed in the video journalism of the future.


Raquel Maria Dillon is a journalist with a decade of reporting and writing experience. She currently works at NBCBayArea as a digital video reporter. Previously she worked for the AP in Los Angeles as video journalist covering Southern California and the West. She honed her writing in public broadcasting as a reporter for local public radio stations. She combines the speed and accuracy of the wire with public radio storytelling sensibilities and the fearlessness of a veteran visual journalist.

Sergio Quintana is a general assignment reporter at ABC7 News in San Francisco. He’s primarily a night side reporter on the 11pm broadcast. He’s been sent out of the market on occasion on Special Assignments. Last summer he was sent to Kathmandu, Nepal to cover a Bay Area medical team that was helping provide medical relief after a massive earthquake. He was in Nepal as a solo MMJ. When a second massive quake hit, he became the ABC News temporary correspondent and producer on the ground for a week.


Workshop B
Public Records: Get the Info You Need in California
(Creative Arts Building 302)

Learn the latest techniques in wresting public records from the hands of San Francisco government. From online-listed records hidden in a pile of data, to crafting the perfect California Public Records Act request, he’ll offer tips on getting records from government that can help you get unique stories not found anywhere else –– and fulfill your role as a watchdog of the powerful.

Facilitator: Joe Fitzgerald-Rodriguez

Born and raised in San Francisco, Joe Fitzgerald Rodriguez was the last staff writer at the former San Francisco Bay Guardian. Now he writes the S.F. Examiner’s political column “On Guard”, where he has a delightfully good time outing the dirty laundry of politicians in power and giving voice to the ornery progressive left in his beloved, foggy home. He is also a transportation beat reporter covering pedestrians, Muni, BART, bikes, and anything with wheels.

Workshop C
Take Note: Venturing into a Career in Journalism
(Creative Arts Building 303)

Learn what employers seek in today’s journalists and get tips on how to gain the necessary skills and the internship opportunities that create a pathway to that first real job.

Facilitator: Pamela Gleason Magalhães

Pamela Gleason Magalhães is the director of admissions and career services at UC Berkeley Graduate School of Journalism and connects students with news outlets such as CNN, the New York Times, BuzzFeed, Fusion, ProPublica for internships and full-time jobs.  At UC Berkeley, she offers regular workshops on resumes and cover letters, using social media, negotiating salaries and interviewing skills.  Pam has also directed the admissions process at the Graduate School of Journalism for nine years.


 12:30 p.m. to 1:10 p.m.
(Frida Kahlo Courtyard)

(and discussion for high school students, Getting Started: CCSF Journalism Offers a Pathway in Visual Arts 115 with Prof. Juan Gonzales)

 1:15 p.m. to 2 p.m.

Workshop D (in Spanish)
Tu presencia y marca en el internet y las redes sociales
(Creative Arts Building 302)

Carla Yashiro, Gretel Perera, Patty Montoya y Rosa de Maria Rivera.

(i-d) Carla Yashiro, Gretel Perera, Patty Montoya y Rosa de Maria Rivera.

Lo que la mayoría de los periodistas olvida mientras están sumidos en sus responsabilidades diarias, es la importancia de archivar los buenos reportajes, los stand-ups innovadores, y las fotos interactuando con las comunidades y personajes de lo que reportan. Más aún, algunos procrastinan en cuanto a tener un website de carrera, portafolio, o blog semi-personal o de temas específicos. Los contratos se terminan, los empleos van y vienen. Hoy más que nunca tener presencia profesional en el internet asegura que el trabajo de los periodistas perdure.


Lupita Peimbert, editora de es una profesional en los medios de comunicaciones con más de 25 años como entrevistadora bilingüe, presentadora de televisión, redactora, especialista en marca y relaciones públicas, gerente de relaciones con los medios, reportera de noticias de televisión, traductora, productora de contenido y multimedia. Ella nació y se crió en México, vivió en Francia y vive en California desde la década de los noventas.


Carla Yashiro es una profesional en las comunicaciones y mercadeo global con una trayectoria comprobada por su ejecución de exitosas campañas de mercadotecnia  digital. Yashiro ha hablado, presentado, y facilitado conjuntamente en la Universidad de Stanford y la facultad de negocios Haas de la Universidad de Berkeley sobre una variedad de temas de mercadeo digital como la marca, las redes sociales, y el mercadeo para los motores de búsqueda. Antes de su rol actual como directora de mercadotecnia de la marca de sistemas Hitachi, ella fue productora de promociones en NBC-Telemundo en la bahía de San Francisco.

Gretel Perera es una profesional de relaciones públicas con más de 15 años de experiencia en comunicaciones en las empresas Fortune 500, en mercados internacionales, en agencias y con emprendedoras de tecnología. Actualmente, dirige las relaciones públicas globales de HomeAway, el líder mundial en alquiler de vacaciones. Anteriormente, Gretel dirigió los esfuerzos de comunicación en América Latina para Evernote. Antes de Evernote, Gretel trabajó en Dell donde gestionó las comunicaciones para América Latina. Gretel es oriunda de Venezuela y se graduó con una licenciatura en periodismo de la Universidad de Texas en Austin.

Colombiana de corazón, Patty Montoya ha trabajado en el sector de la tecnología por tres años y previamente en organizaciones no gubernamentales. En su experiencia laboral siempre ha estado involucrada en la creación de la imagen corporativa y la estrategia de mercadeo de estas organizaciones. Recientemente trabajó como consultora digital para startups. Alguna de sus funciones son la creación de estrategias de comunicación digital y el diseño de la presencia en páginas web y redes sociales. Estudió Relaciones Internacionales e hizo una especialización en negocios internacionales de American University,acaba de terminar un curso de Gerencia de Producto en General Assembly.

Flor de María Rivera es una presentadora de televisión y blogger reconocida como experta en la moda, la belleza y en temas sobre el estilo de vida. En 2010, lanzó, un blog para los amantes de la moda que hablan inglés y/o español. Rivera ha aparecido en CNN en Español, NBC, Telemundo, Univision, Yahoo TV, BuzzFeed, Huffington Post, Glamour, People en Español, y Cosmo para las latinas, entre otros medios. En 2015, Telemundo y Klout la reconocieron entre los 10 latinos pioneros de medios nuevos en los EE.UU.

Workshop E
Computer-Assisted Reporting: Find the Story Hidden in the Data
(Visual Arts Building 114)

Learn about new tools and resources for journalists. You’ll learn about data portals, analyzing data, visualizing data and creating small interactive pieces for your site/blog. No coding required.


Lucio Villa, interactive web producer, SF Chronicle


Lucio Villa works as an Interactive Producer at the San Francisco Chronicle. Before returning to California, Villa was a News Applications Developer for Hoy, a daily Spanish publication in Chicago. He also completed a year-long photojournalism fellowship at the Chicago Reporter in 2013, where he covered immigration, health and trauma issues through photography and video. During his time at the Chicago Reporter, Villa discovered he could utilize his web development skills in journalism, and started exploring data visualizations, map tools and open source apps.


Workshop F
Visual Storytelling: The Photojournalistic Eye
(Creative Arts Building 303)

Learn valuable tips on developing a critical photojournalistic eye that visually captures the life experience of people. Get an insider’s glimpse at the ever-evolving world of today’s photojournalist.

Facilitator: Kim Komenich

A Pulitzer Prize winner photojournalist and filmmaker, Kim Komenich, is currently an assistant professor at San Francisco State University and previously taught at San Jose State University. Komenich has worked as a staff photographer and editor for the San Francisco Chronicle (2000-2009) and the San Francisco Examiner (1982-2000.). He received the 1987 Pulitzer Prize in Spot News Photography for photographs of the Philippine Revolution he took while on assignment for the Examiner. In 1987, the Society of Professional Journalists recognized him with a Distinguished Service Award. He also received the World Press Photo News Picture Story Award, and three National Headliner Awards.

Komenich is also a 2005 recipient of the Clifton C. Edom Education Award from the National Press Photographers Association. Additionally, Komenich was a 1993-94 John S. Knight Fellow at Stanford and a fall, 2001 teaching fellow at the Center for Documentary Studies at U.C. Berkeley. He also was a 2006-07 Dart Ochberg Fellow at the Dart Center for Journalism and Trauma, based at Columbia University.


 2:15pm to 3pm

Panel 2
Art as Journalism: Showing Truth to Power
(Diego Rivera Theater)

Art, like journalism, tells the history of its time and are intertwined. Art can be like the editorial page in a newspaper or it can depict a news event. Without a doubt both are critical components of building a collective cultural identity. As we sit in the shadows of the Diego Rivera mural Pan American Unity this panel seeks to consider the roles of art and journalism to show truth to power and be a public service.



Michelle Griego, morning news anchor, KPIX 5 CBS

Michelle Griego joined KPIX 5 (CBS) in March 2012 as co-anchor of KPIX 5 News This Morning, and can be seen weekday mornings from 4:30 -7am, and on KPIX 5 News at Noon. She also hosts Bay Area Focus, a locally produced talk show that airs Sunday mornings at 8 a.m. on the CW 44 Cable 12 and 11 a.m. on KBCW. Before moving to the Bay Area, Michelle worked at CBS4 in Denver since 2005. Michelle attended Colorado State University and Metropolitan State College where she was News Director of the campus television station. She was honored with an Emmy in 2014 for anchoring KPIX 5 at 6 AM.


Andrew Kluger is the chairman of the board of directors at the Mexican Museum and has been instrumental in the new building project in downtown San Francisco’s Yerba Buena Garden Arts District. Under his leadership, the Museum secured the support of Guadalupe Rivera Marin, daughter of renowned Mexican artist Diego Rivera and actor, director and producer Edward James Olmos as honorary co-chairs of the Museum’s prestigious Arts and Letters Council. Ann Rockefeller Roberts, daughter of Nelson A. Rockefeller, devoted art collector and patron of the arts, former Governor of New York and Vice President of the United States, also became a member of the Museum’s Board of Trustees. In October 2014, Rivera Marin and Rockefeller Roberts agreed to endorse respective $3 million capital campaigns for new galleries to be named in honor of their fathers.

A Mexico-born entrepreneur, venture capitalist and philanthropist, Kluger is the founder and chief executive officer (CEO) of Early Bird Alert, a medical technology company, a managing partner of Bluegrass Assisted Living LLC, and the CEO of Medical Business Systems, a medical billing company. He is also the former chairman of the board and CEO of Hawaii Air Ambulance, Inc. (1996-2011). In 2014, Kluger was honored by the Foreign Ministry of Mexico for his seven years of diplomatic service as Honorary Consul to the State of Hawaii for the Republic of Mexico. Kluger received a Bachelor of Arts in International Affairs and Economics from the University of California, Davis, a Juris Doctorate from the University of San Francisco School of Law, and did his postgraduate work at Johnson Graduate School of Management, Cornell University in Ithaca, NY.

Lucio Ramirez is the founder and executive director of Cine+Mas SF, presenters of the San Francisco Latino Film Festival. He has worked in Spanish language media, advertising and event production for nearly 20 years- including 10 years with film festivals in various roles in San Francisco. Ramirez has participated as a jury member with Frameline San Francisco LGBT International Film Festival and KQED’s Truly California. Ramirez has a BA in Spanish and International Studies from Monmouth College and a Master’s degree in International Management from the American Graduate School of International Management (Arizona).

Will Maynez, researches, lectures on, and promotes Diego Rivera’s “Pan American Unity” mural at City College of San Francisco. This world class treasure was painted in 1940 at the Golden Gate International Exposition on San Francisco Bay expressly for City College of San Francisco.


3 p.m. to 4 p.m.
Reception and special announcements
Silent Auction and Raffle

(Frida Kahlo Courtyard)

NAHJ Bay Area would like to thank our major sponsors:



The NAHJ Bay Area chapter would like to offer its sincere thanks to the following individuals and organizations whose assistance and support have made this symposium possible:

The City College of San Francisco’s Journalism Department and Professor Juan Gonzales for his collaboration and dedication throughout the planning of this event and his unwavering love of journalism.

The board of the Bay Area chapter of NAHJ: President Claudia Cruz, Vice President Joe Vazquez, Treasurer Joseph Fitzgerald Rodriguez, Communication and Development Officer Vanessa Nevarez and Spanish-Language Outreach Officer Lupita Peimbert; and former President Vicki Adame.

The national office of NAHJ and its Board of Directors.

Food sponsors: Mission Minis and Panda Express. *





Silent auction donors: AT&T Park, CCSF, Local Brewing Co., LUZIA by Cirque du Soleil, Tied House Cafe and Brewery and Lisa Chung.




AT&T Logo Horizontal






*We apologize to all other donors who didn’t make it into the program before publication.

Getting There

  • BART: To Balboa Park Station
  • MUNI: J-Church, K-Ingleside, M-Ocean View, 8X/8BX Bayshore Express, 29 Sunset, 43 Masonic, 49 Van Ness/Mission, 54 Felton, 88 BART Shuttle
  • Parking Permits are required to park in any lot, day or evening. For more information, contact Campus Police, Cloud Hall 119, (415) 239-3200.